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Take a Fruit Break
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| Welcome to Ekaya Institute's "Take A Fruit Break" campaign. Kids today are inundated with junk food advertising on TV to the extent that it is having a devastating effect on this generation's quality of life. The programming of these very powerful advertisements is intense! For example, as a result of soft drink ads, when kids get thirsty, instead of water, which the body needs, they are "programmed" to reach for a pop. When they need energy, they ask for a candy bar.
The aim of the "Take a Fruit Break" campaign is to get kids to eat more fruit in place of junk food, to make eating fruit "cool", and to provide a voice of reason. There is a growing awareness that the huge quantity of junk food that is being marketed to young people is directly related to dramatic increases in childhood leukemia, obesity, diabetes, and a host of other diseases that children and young adults are afflicted with. We are seeking donations to help us purchase 30-second spots on TV networks and cable stations. We are able to purchase regional cable spots in many regions in the USA for as little as $5-$120 per spot! We hope to grow this campaign from these grass-roots beginnings to a full blown major advertising campaign. We hope you will join us in this simple way to attack this severe problem. This campaign is a program of Ekaya Institute, a 501(c)3 non-profit organization founded in 1985. When you make a donation of $10 or more you will receive our "Garden Diet" ebook (why, how, and what to eat raw!) and our "Pale Winter Sun" music CD (harmonious acoustic instrumental harp, piano and bass recorder original music for eating, massage, yoga, life and love!) If you are interested in more information regarding why we launched this project, click here. |
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Click here for a sample of Paradox's beautiful acoustic music Click here to donate $10 or more and receive your ebook and music CD. Donations are tax-deductible. We've made it fast and simple for you using PayPal, a safe way of donating online. Checks or money orders to Ekaya Institute can be sent to 15-180 Central Rd., Duncan, BC, Canada V9L 5X7.Companies who make a significant donation may, upon request, receive credit in fruit break commercials for sponsoring this campaign. | Ekaya Institute | |
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